If you’ve ever wondered how the HECK people are always posting amazing content when you’re over here struggling to write one simple instagram post? Then this blog is for you!!!
I’m going to share my insanely easy formula for creating content to attract + sign more clients!!
FIRST STEP? WRITE A CONTENT BLOCK!
A content block is literally a brain dump…we’re going to take the ideas that are in your head and just get them onto paper (or a google doc!)…remember – intentionality is what yields results so don’t fall into the trap of just writing to write – make sure you’re being intentional with the topics you’re brain dumping on!
A brain dump doesn’t need to sound sexy, be grammatically correct, or have a good flow…it simply serves as a way to get ideas out of your head!! (when it’s all circling in our heads, that’s a one way ticket to overwhelm and shut-down!)
After you’ve gotten it all out of your head (and taken a break to relax), go back and edit to make your thoughts cohesive + flow! You can even outsource this step!
*BOOM* You now have a blog post! Go ahead and share it on your website (really good for SEO).
NEXT STEP? SHARE THE BLOG!
What good is a blog post if we’re not getting your audience reading it? You can share the blog in a few different ways – create a pin on Pinterest linking to the blog, send the link out to your email list, and share it in relevant Facebook groups!
NEXT? BREAK IT UP!
Read through the blog post and see where the natural breaks are and break it into social media posts to be shared on Facebook, instagram, and any other social platforms you’re on! Make sure you add a call-to-action to each post to encourage your audience to engage and build relationships with you.
Here’s a few calls to action you can use:
- Agree or disagree? Let me know below!
- Drop me an emoji if this resonated!
- Double-tap if you’re with me!
- DM me the word “YES” if you want (INSERT SPECIFIC GOAL OF IDEAL CLIENT)
OK! NOW? GO LIVE!
With the topic of your blog in mind, jump on a live on social media to teach about it! While some people learn through written content, others prefer video…so why not reach both types of potential clients?
Save the live video and share it on an evergreen platform, such as IGTV or Youtube (if you’re feeling really spunky, you can even create a pin on pinterest to the video too!)
**AND REMEMBER – MAKE SURE YOU HAVE SOME TYPE OF ORGANIZATIONAL SYSTEM TO STORE THE CONTENT!!! THIS WAY, YOU’LL BE BUILDING A CONTENT FOLDER OVER TIME TO PULL FROM! WORK SMARTER, NOT HARDER!!**
So off of ONE simple brain dump, you’ve created:
- a blog post
- An email
- A Pinterest pin
- A whole bunch of media posts
- A live video
- IGTV/Youtube video/etc.
That’s 6 different ways to reach (and ultimately sign) more clients. You’re welcome 😉
Want more info about how I can help you sign more clients + get fully booked? DM me the word “EASE” on Instagram and let’s chat!